SENIOR MANAGEMENT

Senior Management Profiles

JERRY SPOHN
A career dedicated to entrepreneurial business growth and management.
In 1978, he joined an International distributor and manufacturing company in Ft. Worth, Texas as VP of Operations and special markets. In this capacity, an interest was developed in marketing and sales to the Military Exchange Retail system.

Over the past 22 years Jerry has nurtured the firm and help guide it to be one of the leading representatives the Military Exchange sales community. with a focus on consumer marketing, sales and customer service. Chairman of Watt/Spohn-Universal since 1993.

STEVE COYTE
Steve began his career in the Military Resale Market in 1976 in the Northeast. Eventually he relocated to Dallas in 1985 as Vice President of Sales with a major firm and then continuing on to Watt/Spohn-Universal in 1993.
A vast amount of retail experience has been accumulated to support a broad base of retail expertise today. Currently serving as Executive Vice President of Watt/Spohn-Universal.

GENE JORDAN
Having spent over 25 years collaborating with the military, manufacturers and customers, Gene's expertise in sales, marketing, merchandising and strategic development has led to a very successful career with the Military Exchange System.

Understanding the needs and requirements of the military retail systems and then developing the best merchandise and service solution has gained him a reputation as a total service professional. Currently serving as Senior Vice President of Watt/Spohn-Universal.

 Headquarters Sales

The Headquarters Sales Team is under the direction of Sam Nelson. With over 25 years of Retail sales experience selling to National retailers, Sam is a 15 year veteran of WSU. He brings a wealth of knowledge and experience to the position. Sam currently serves as President of Watt/Spohn-Universal.

Cory Belkov, Vice President of Business Development assists Sam with the structure and scope of each product category and service branch. Cory's 22 year tenure in Military Exchange agency management provides a high level of industry expertise and management oversight.

Our sales team is divided into management groups with specific category focus. The Headquarters calls are made by veterans of industry who understand the flow and style of the business with an in-depth knowledge of our customer.

• Our Brand Managers head up the Headquarters sales effort. With their extensive experience, they can address the AAFES Headquarters’ initiatives with knowledge and experience.
• NEXCOM calls will be coordinated under the Brand Manager through Lou Mungin. Marine Corps activity is also handled by Lou.
• Veteran's Administration buying offices are served by Stu Dunlop.
• Coast Guard sales efforts are directed by Cory Belkov.

As a company, we interact very effectively with the Headquarters teams. The call frequency will be driven by the opportunity, situation, season and need. It’s important to understand, however, that we are always “on call” only a few minutes away from the buyers and numerous other Headquarters departments and personnel.

Site Account Managers

Our 400 seasonally adjusted, site/base specific Merchandising Representatives possess similar skills and, because their position is focused only on one or two stores. Their knowledge of the localized military community is always of great benefit. They know store personnel, the store’s unique operating style, logistics factors and idiosyncrasies within the various departments.